Lloyd Ltd, a prominent local machinery dealer group, celebrated a remarkable achievement at New Holland’s 2024 Dealer Awards last week, being named the Overall UK Dealer of the Year. The award, presented during New Holland’s annual dealer conference, was a standout recognition, with Lloyd Ltd also taking top honors in two additional categories: Hay & Forage and Construction Equipment.
The prestigious awards were accepted by key figures at Lloyd Ltd, including Chris Naylor, Group Stock Controller; George Lloyd, Managing Director; and Jonathan Bell, Dealer Principal for the company’s Lancashire and Penrith branches.
Speaking after the event, George Lloyd expressed his pride in the company’s success, saying, “Winning even one award in these competitive categories would have been an excellent achievement. To win three, including the Overall Dealer of the Year, is truly an honor and a reflection of our dedication to New Holland across all eight of our branches. In recent years, we’ve expanded our territory both north into the Lothians and south into Lancashire, focusing on representing New Holland with excellence, which has resulted in strong sales performance.”
Lloyd highlighted the company’s notable success with New Holland’s FR Forage Harvester and the round and square baler ranges. The company’s construction business has also seen significant growth, and Lloyd credited the awards as validation of their hard work.
“Our customers appreciate the quality and performance of New Holland’s extensive machinery range, and our Sales, Service, and Parts teams are deeply committed to ensuring that customers get the most value from their investments,” he continued. “Our partnership with New Holland is central to our business, and being recognized by them means a great deal to everyone at Lloyd Ltd. This award is a testament to the exceptional teamwork across the company.”
David Rapkins, Business Director for New Holland UK and ROI, also congratulated Lloyd Ltd on their success, stating, “We extend our heartfelt congratulations to the team at Lloyd Ltd for winning the 2024 Dealer of the Year award, along with the Hay & Forage and Construction Equipment category awards. These accolades are a testament to their unwavering commitment to the New Holland brand. We deeply appreciate this ongoing partnership and look forward to the continued success in the coming year.”
The awards recognize the dedication and hard work of New Holland’s top-performing dealers, and Lloyd Ltd’s achievements reflect their consistent excellence in sales, service, and customer support.